The Professional Women’s Hockey League (PWHL) and Chapman’s have both received the highest possible A+ ranking in the 2025 Harris Hundred Poll. This recognition highlights the exceptional reputation and visibility of these two Canadian brands within the country.
Overview of the 2025 CB Harris Hundred Poll
The Harris Poll Canada has just released its 2025 results, identifying the most visible businesses operating in Canada. This comprehensive study involved interviews with more than 8,000 Canadians over the course of the year. The poll focused on capturing the “main street view” of businesses, assessing their overall reputation among the Canadian public.
Leading the Rankings
Sharing the spotlight at the very top of the rankings are the PWHL and Chapman’s, two brands that are deeply cherished by Canadians. Notably, they surpassed prominent multinational companies such as Toyota and Samsung.
Both organizations excelled in every evaluated category, including character, trustworthiness, and their perceived trajectory for future success. Both recognized for aligning their values with the values of Canadians.
Canada's Most Trusted Brand
Chapman’s sets itself apart by earning the distinction of Canada’s Most Trusted Brand, reflecting the strong confidence Canadians have in the company. It also takes first place as Canada’s #1 CPG (Consumer Packaged Goods) brand, ranks #1 in Products & Services and #1 on overall customer experience.
“Chapman’s remarkable performance in Harris Poll Canada’s RQ study is a true reflection of what Canadians value most—trust, integrity, and a sense of homegrown pride. As a family-owned Canadian company that has consistently stayed true to its roots while innovating for the future, Chapman’s stands as proof that doing right by your customers and your community builds lasting trust. In a year when Canadians have rallied around homegrown brands, Chapman’s success underscores the enduring power of Canadian authenticity and integrity in business,” said Sara Cappe, President of The Harris Poll Canada.
Canada's Most Trusted Brand
Chapman’s sets itself apart by earning the distinction of Canada’s Most Trusted Brand, reflecting the strong confidence Canadians have in the company. It also takes first place as Canada’s #1 CPG (Consumer Packaged Goods) brand.
“Chapman’s remarkable performance in Harris Poll Canada’s RQ study is a true reflection of what Canadians value most—trust, integrity, and a sense of homegrown pride. As a family-owned Canadian company that has consistently stayed true to its roots while innovating for the future, Chapman’s stands as proof that doing right by your customers and your community builds lasting trust. In a year when Canadians have rallied around homegrown brands, Chapman’s success underscores the enduring power of Canadian authenticity and integrity in business,” said Sara Cappe, President of The Harris Poll Canada.
Canadian Companies Outperform Foreign Competitors
The 2025 poll results reveal a notable sense of Canadian pride with domestic companies consistently outperforming foreign firms across all measured metrics, including future trajectory. Although international brands can appeal to Canadians by positively impacting the local economy, factors such as price, alignment with Canadian values, and contributions to the economy remain key considerations for consumers when evaluating corporate reputation.
Commitment to Canadians
“We are committed to Canada, we always have been and Canadians showing their trust in our brand is the greatest feedback we could get,” stated Ashley Chapman, COO of Chapman’s Ice Cream. “It has been a challenging year for all Canadian businesses. Costs are going up and uncertainty puts a shadow on potential growth, but we are committed to doing our best to continue offering the best possible ice cream products at the best price coast to coast to coast.”
What Comes Next
Chapman’s continues to prioritize sourcing from Canadian suppliers whenever possible, strongly advocating for Canadian dairy as the highest quality in the world.
Earlier this year, Chapman’s began construction on a new production facility in Markdale, Ontario. This expansion will introduce 200 high-paying jobs to Ontario’s workforce and implement new state-of-the-art automation solutions. With a total investment exceeding $200 million, Chapman’s intends to add a variety of innovative products to its lineup, including offerings not currently available in Canada. The company has already announced the release of a new Pecan Butter Tart Premium Ice Cream and Strawberry Frozen Yogurt, with both products expected to be available in stores across Canada starting in early March 2026.
About The Harris Poll
The Harris Poll is an influential research initiative that annually measures public perceptions of brands, organizations, and leaders across the globe. In collaboration with Canadian Business, The Harris Poll has surveyed Canadian companies for the second consecutive year, generating the CB Harris Hundred.
Known for its rigorous methodology and broad national reach, the CB Harris Hundred poll provides valuable insights into consumer trust, loyalty, and reputation across the country. Results from the poll are often referenced by businesses, media, and policy makers to gauge shifting attitudes and identify which companies are resonating most strongly with Canadians.
By collecting feedback from a diverse cross-section of Canadians, the CB Harris Hundred poll helps highlight trends in consumer priorities, such as value alignment, economic impact, and product quality. As demonstrated in recent years, its findings are instrumental in recognizing brands that excel in character and trustworthiness, and in tracking the evolving landscape of corporate reputation in Canada.
About Chapman’s Ice Cream
Established in 1973, this award-winning brand has grown to offer over 200 products, including ice cream, frozen yogurt, sorbet, water ice, and a diverse range of single-serve novelties. Their products are available exclusively across Canada, reaching every province and territory from coast to coast. The company is recognized for its commitment to inclusivity, providing frozen treats that cater to various dietary needs, such as lower calorie, gluten free, lactose free, peanut free, nut free, egg free, and no sugar added options. For further details, please visit chapmans.ca.
